Setting Up Local Business Listings
The core components of local listings
Each time you create a structured local business listing, whether at Google, Facebook, Yelp, or elsewhere, you’ll be filling out a form with a specific set of fields:
Business name/title
Address
Phone number
Website URL
Categories
Description
Tagline
Social profiles
Images
Additional media
Alternate phone numbers
Fax number
Certifications
Brands carried
Payment forms accepted
Attributes
Other options
It’s important to understand that Google, as the dominant player in local search, has set the tone for best practices when it comes to formatting this data. Their complete guidelines can be found here. You’ll be following these general guidelines when developing most of your citations in order to ensure that they match your Google Business Profile (formerly Google My Business) listing. Exceptions to this will be noted in this article.
VISIT WEBSITE: